SILVER CROSS HOSPITAL “The Way You Should Be Treated.”

As a long-standing and trusted healthcare provider with exceptional services for women, Silver Cross Hospital knows it matters to you and your loved ones that you take care of yourself. That’s why they created I Matter™, a unique concept in women’s healthcare that brings together partnerships with physicians, health screening services, specialized classes, and local events with one goal in mind: providing women with comprehensive healthcare that fits their needs and lifestyles. So, to promote their new program we developed the campaign “The way you should be treated.” which stayed true to the hospital's core principle of putting the focus on their patients while putting the new program front and center proclaiming that Silver Cross Hospital’s I Matter™ was the choice for women everywhere.

Brand Strategy / Integrated Campaign