JEROME’S PREMIER “Luxury for Less.”

Jerome's Furniture wanted to introduce a new department featuring high-end, trendy products at great value. This presented an opportunity to attract Jerome's customers who wanted the latest furniture designs and were willing to pay higher prices for them. The furniture's look, feel, and quality matched that of stores like West Elm, Crate & Barrel, and Restoration Hardware, but at a 40-50% discount. Our initial task was to create the brand identity and expression for this special department but expanded to encompass the retail environment and in-store communications.

Brand Strategy / Brand Identity / Brand Expression / Environmental Branding