MYOPLEX “Feed Your Potential.”

Are you one of those people who work their asses off in the gym? If so, you know Myoplex. You’ve probably grabbed one of their bars or shakes after one of your daily exercises. The makers of Myoplex decided to expand their leading line of sports nutrition products from muscle gods to weekend warriors, from specialty stores to mass-market retailers. With the rallying cry "Feed Your Potential," we showcased how proper nutrition can help everyone perform at a higher level and live a healthier life.

Brand Strategy / Integrated Campaign
Photography: Markku Lahdesmaki Product Photography: Pirrello Digital Imaging Creative Retouching: Rocket Studio