MELINDA’S PEPPER SAUCES “Inspired Flavor.”

Melinda's Pepper Sauces are beloved by chefs and foodies alike for their perfect balance of heat and flavor. They blend fiery peppers from around the globe with fresh carrots, onions, garlic, and lime juice to produce uniquely delicious pepper sauces. To enhance their brand and effectively convey their value proposition, they approached us. Together, we established their brand essence "Passionately Crafted Pepper Sauces," their brand positioning "Inspired Flavor," and created a brand expression that gave the brand an artistic, handmade, and creative look and feel. Finally, we unified everything in a campaign designed to demonstrate their dedication to creating inspired flavors and the wonderful, diverse foods (and recipes) their pepper sauces complement so well.

Brand Development / Brand Strategy / Integrated Campaign / Interactive