SLEEP OUTFITTERS

Sleep Outfitters operated retail stores throughout the Central and Eastern United States under three brand names. They approached us to rebrand the entire company, which involved a roll-up of all retail brands into one master brand, developing the brand essence, brand strategy, and identity then executing all touch-points from company culture to customer shopping experience. The result is a completely new experience as relaxing and comfortable as the mattresses they sell.

Brand Development / Brand Strategy / Brand Identity / Brand Expression / Store Design / Environmental Branding / Branded Apparel / Interactive / Social Media Campaigns / Integrated Campaign / Creative Direction / Art Direction / Graphic Design / Production / Copywriting / Fleet Graphics / Brand Guidelines / Television Production: Concrete + Clay Director: Paul Schneider Post Production: Mission Control

Sleep Outfitters monogram
Sleep Outfitters typefaces
Sleep Outfitters color palette
Sleep Outfitters textures
Sleep Outfitters signage with the following headlines: Outfit your perfect night's sleep. Put your sleep issues to rest. We won't rest until you do.
Sleep Outfitters social reels
Sleep Outfitters website
Sleep Outfitter truck
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