JEROME’S PREMIER
Jerome's Furniture sought to introduce a high-end, trendy department offering premium furniture at a great value, appealing to customers seeking the latest designs at 40-50% less than stores like West Elm and Crate & Barrel. We developed the brand strategy "Luxury for Less," identity and expression for the department, expanding to the retail environment and in-store communications.
Brand Strategy / Brand Identity / Brand Expression / Creative Direction / Art Direction / Graphic Design / Production / Copywriting / Environmental Branding
