EREHWON MOUNTAIN OUTFITTERS

Erehwon Mountain Outfitters, a regional chain of outdoor sporting goods stores in the Chicagoland area, wanted to take their brand to the next level and attract new customers. We developed the strategy “Your adventure starts here,” which positioned Erehwon as the place to go to get outfitted for your next outdoor adventure.

Brand Strategy / In-Store Communications / Integrated Campaign / Creative Direction / Art Direction / Graphic Design / Production / Copywriting / Direct Mail / Signage / Instore Communications

Erehwon ad example with a picture of a man hicking and the headline "Expand your horizons by finding new ones"
Erehwon ad example with a picture of a man snow shoeing and the headline "Don't hope for a white Christmas, find one"
Erehwon ad example with a picture of a woman hiking and the headline "The only trail you should follow is your own"
Erehwon ad example with a picture of man sitting looking out over a valley with the headline "Sometimes you have to lose yourself to find yourself"
Erehwon ad example with a picture of couple of cliff looking out over a valley with the headline "Before discovering new places, there's a place to rediscover"
Erehwon direct mail
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