CONN’S HOMEPLUS

Conn's HomePlus is a furniture, mattress, electronics, and appliance store chain with over 170 stores across 15 states in the Southern United States. Their unique in-house credit program is tailored to help customers with good credit, or those who are building it, get approved. We created the theme "Believe in Possibilities" to promote their financing value proposition and boost sales during the holiday season. For television, our spokesperson, Andrew Kennedy visited the most iconic of Christmas figures — Santa, Santa’s Elves, and even Scrooge. He showed them what’s possible with the Low Payment Finder and how it can make all their holiday wishes come true — or just make them a whole lot easier.

SERVICES: Brand Strategy / Integrated Campaign / Creative Direction / Art Direction / Graphic Design / Production / Copywriting / Television Production: Concrete + Clay: Director: Paul Schneider Post Production: Mission Control