SLEEP OUTFITTERS “I’m A Sleep Outfitter”

Sleep Outfitters operated retail stores throughout the Central and Eastern United States under three brand names. They approached us to rebrand the entire company, which involved a roll-up of all retail brands into one master brand, developing the brand essence, brand strategy, and identity then executing all touch-points from company culture to customer shopping experience. The result is a completely new experience as relaxing and comfortable as the mattresses they sell.

Brand Development / Brand Strategy / Brand Identity / Brand Expression / Environmental Branding / Branded Apparel / Interactive / Integrated Campaign
Brand Identity: Wit & Craft Television Production: Concrete + Clay Director: Paul Schneider Post Production: Mission Control