ADVANTEDGE “Your Goals. Your AdvantEdge.”

Unlike athletes or bodybuilders who will change their lives to fit their body goals, the AdvantEdge consumer needs their goals to fit into their lives. So we developed the strategy “Your Goals. Your AdvantEdge”. The campaign showcased individual women and their goal of living a healthier life through proper nutrition and exercise. Thanks to AdvantEdge, they were able to achieve both.

Brand Strategy / Integrated Campaign
Product Photography: Pirrello Digital Imaging